WordPress: Adding Google Analytics Without a Plugin

There are many Google Analytics plugins for WordPress. Most also give you some form of display of this data in the wp-admin area. But you also get the endless plugin promotions trying to get you buy the enhanced version. While I don’t mind (that much) people trying to sell their wares (especially when I’m using a free version) sometimes it just grates.

So if rather than using a plugin you would like to just code and forget it, you can simply add a function into a file in the site child theme. Then you can check it works and forget about it. That’s what I do.

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